Privacy Policy

Overview

Essential Formulas Incorporated (“EFI”, “we,” “us,” or “our”) respects the privacy rights of the users of our websites, technologies, products, and services (collectively, the “Services”). Our privacy policy is designed to help you understand how we collect and use the information that you provide to us. This notice details our privacy policy and applies to all of the Services offered by EFI or its subsidiaries or affiliated companies. By visiting or using any of our Services or the Services of our subsidiaries or affiliated companies, including essentialformulas.com, you are agreeing to the practices described in this notice.

The Information That We Collect

EFI may collect and store information, including personal information, about you when you visit or use any of our Services, whether you are registering with us, enrolling or signing-up for features and functions, participating in promotions, interacting with advertising, ordering or purchasing products, or in the course of any other exchanges of information, transactions, or activities.

When you register to use any of our Services, we may ask for certain personal information, such as your name, address, phone number, e-mail address, instant messenger name, gender, birth date, occupation, and personal interests.

When you access any of our Services, we automatically receive and store certain types of information based on your interactions with EFI. We collect each user’s browser type, Internet protocol (IP) address, referring URL, and requested web pages, for example. Like many websites, we also store certain information from your browser using “cookies.” A cookie is a piece of data stored on a user’s computer tied to information about that user.

We may offer some of our Services in connection with other companies. Information that you provide to these companies may be sent to us in order to provide you with certain products or services. We abide by the details of our privacy policy when using such information. Please note, however, that partnering companies may have different privacy policies.

In order to avoid sending unnecessary messages and to ensure that you find our e-mails and other methods of correspondence to be informative, we may confirm that you have opened a communication from us if your computer allows for such capabilities. If you would prefer not to receive any communications from EFI, please adjust your account preferences accordingly. Additionally, when you send e-mails or other communications to EFI, we may retain those communications in order to respond to your inquiries and improve our Services.

EFI may also collect information about you from other sources and add such information to our records in accordance with the details of our privacy policy.

How We Share Collected Information

EFI generally uses the information that we collect to: a) provide users with our Services or access to our Services; b) customize the content and advertising that our users see and experience; c) improve, protect, administer, and maintain our Services; d) conduct auditing, research, and analysis; e) communicate with our users; f) provide reporting for clients and partners; and g) develop new Services.

We do not sell, rent, lease, or share information, including personal information, about you with other unaffiliated entities, except: a) in aggregate form that is not used to identify any particular individual; b) to provide Services or access to Services that you have requested; c) when we have your permission; or d) as described below:

• We disclose information to companies and individuals who work with or on behalf of EFI. For example, we may use third parties to fulfill orders, make deliveries, send e-mail, analyze and process data, develop software, and provide marketing, promotional, and advertising services. These entities have access to the information that they need in order to perform their respective functions; however, they do not generally have any independent right to share such information.
• We provide information when we believe that it is necessary in order to investigate, prevent, or take action regarding illegal activity, suspected fraud, and potential threats to the rights, property, and safety of EFI, our users, or others.
• We release information to enforce or apply our Terms of Service and other agreements and to ensure the security of our Services.
• We share information in order to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or to defend against legal claims.
• We may transfer information if EFI, or one of our subsidiaries or business units, is acquired by or merged with another company. Additionally, we may transfer information if some or all of our assets are acquired by or merged with another company. In such cases, user information will likely be one of the transferred business assets.
• We may send you certain communications relating to our Services, such as administrative and service announcements, without offering you the opportunity to opt-out from receiving them.
• Demographic information (e.g. zip code, age, race, and income level) are used only to send orders, our company newsletter and other e-mail promotions pertinent to the Essential Formulas Incorporated site. This information is not shared with any outside parties.

Please note that EFI stands by the promises that we make to our users and, if you registered to use any of our Services, we will notify you via e-mail before personal information about you is materially transferred and becomes subject to a different privacy policy. It is therefore important for you to always provide us with current, accurate, and complete personal information. We cannot and will not be responsible for any problems or liability that may arise should you fail to update the personal information that you give to us.

Information Security and Confidentiality

In order to protect the security and confidentiality of your information, we use reasonable precautions, including the use of physical, software, and procedural safeguards. We also limit access to personal information about you to those companies and individuals who work with or on behalf of EFI and who we believe reasonably need to interact with such information. Nevertheless, we cannot guarantee the security of your information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of your information at any time.

No Children Under Age 13 Allowed

EFI does not knowingly collect or solicit information from anyone under the age of 13 or allow such individuals to register. If you are not yet 13 years old, please discontinue using our Services immediately and do not send any information about yourself to us. In the event that we learn that we have collected information from a child under the age of 13 without verification of parental consent, we will delete such information as quickly as reasonably possible. If you believe that EFI might have any information from or about a child who is not yet 13 years old, please Contact Us.

External Links And Third Party Advertising

Our Services may contain advertisements, promotions, references, and links to other websites and entities. We also may use third parties to display or serve advertising in connection with our Services and communications, including via e-mail, RSS, or postal mail. Oftentimes, such third parties employ cookie and tracking technologies to measure the effectiveness of their advertisements, products, or services. You should hence be aware that different privacy policies may apply to the collection, use, or disclosure of your information by third parties in connection with their advertisements and promotions and with other websites you encounter over the Internet. The use of such technology by these third parties is outside of our control. Even if we maintain a relationship with a third party, we do not control their websites or their policies and practices regarding the use of your information. Since this privacy policy does not cover the use of any information that a third party may collect from you, we encourage you to research and ask questions directly of such entities in this regard.

Changes In Our Privacy Policy

Our business is rapidly evolving and EFI reserves the right to modify all or some of its privacy policy by updating this notice at any time without advance notice to you. If we change our privacy policy, such revisions shall be effective to you immediately upon posting and we will indicate at the top of this notice the policy’s effective date. As a result, we encourage you to refer to this notice on an ongoing basis so that you understand our current privacy policy.

Contacting Us

If you have any questions about our privacy policy, please Contact Us online or via postal mail at: